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GROMOVA ANNA

Senior Graphic Designer &
Communication Designer

The Outlet Moscow print ad – magazine spread

Print ad · Magazine spread

The Outlet Moscow OOH billboard campaign

OOH · Billboard campaign

Mobile ads, Instagram Stories, and Forbes feature

Mobile ads · Instagram Stories · Forbes feature

The Outlet Moscow website design – desktop layout

Website design · Desktop layout

DIGITAL ADS · WEBSITE DESIGN

Communication design for The Outlet Moscow – Russia's first luxury outlet village. Developed a comprehensive logo book establishing brand guidelines and visual standards. Designed outdoor advertising campaigns for seasonal launches and created the website layout and digital assets. The project covered the full visual identity rollout from pre-opening to launch.

Logo construction and clearspace rules
Brand colour – Pantone 170 XGC
Brand colour palette – off-black, white, 170 XGC
Brand typeface – Aeroport family

Logo Book

LOGO BOOK

Logo book for The Outlet Moscow – Russia's first luxury outlet village by Hines. Defined clear space rules, minimum size specifications for print and digital, and logo placement standards across all brand touchpoints.