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ANNA GROMOVA

Senior Graphic Designer &
Communication Designer

I DIDBrandingGuidebookDigital AdvertisingOutdoor Advertising

The Outlet Moscow is Russia's first luxury outlet village, developed by Hines – a premium shopping destination bringing international fashion brands to the Moscow market at outlet prices. I led the visual identity rollout from pre-opening to launch: brand guidelines and logo book, outdoor and digital advertising campaigns for seasonal launches, and the website layout and digital assets.

The Outlet Moscow print ad – magazine spread
The Outlet Moscow OOH billboard campaign
Mobile ads, Instagram Stories, and Forbes feature
The Outlet Moscow website design – desktop layout

Print ad · OOH billboard · Mobile & Instagram Stories · Forbes feature · Website design

OUTDOOR & DIGITAL ADS

Outdoor and digital advertising campaigns for The Outlet Moscow's seasonal launches – print and magazine spreads, OOH billboards, mobile and Instagram Stories ads, a Forbes feature, and the website layout and digital assets. The campaigns carried the new brand identity across every pre-opening and launch touchpoint.

Logo construction and clearspace rules
Brand colour – Pantone 170 XGC
Brand colour palette – off-black, white, 170 XGC
Brand typeface – Aeroport family

Logo Book

LOGO BOOK

Logo book for The Outlet Moscow – Russia's first luxury outlet village by Hines. Defined clear space rules, minimum size specifications for print and digital, and logo placement standards across all brand touchpoints.

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