ANNA GROMOVA
Senior Graphic Designer &
Communication Designer
Zelf is a messenger-based digital bank built for Gen Z – no apps, no banks, no fees. Users send and receive money straight inside messengers, get a virtual card in seconds, and skip branches and paperwork entirely. The brand speaks the internet's language: bold neon visuals, memes, and motion-first communication across every touchpoint.
Landing page animation · Digital banking
MOTION DESIGN
Landing page animation and motion design for Zelf – a messenger-based digital banking app with no traditional apps, no banks, and no fees. Created animated product demos and promotional video showcasing the app's core features: instant money transfers, referral system, and seamless onboarding. Bold, vibrant visual language targeting a Gen Z audience.
Instagram · Facebook Ads · TikTok · Social media design
SMM & PAID SOCIAL
Social media design and paid ad campaigns for Zelf across Instagram, Facebook, and TikTok. Created visual content for organic posts, Stories, and paid promotions – including referral program announcements, product feature highlights, and community engagement posts. Managed the brand's visual presence across all social platforms, keeping the bold neon aesthetic consistent from feed to ad placement.