ANNA GROMOVA
Senior Graphic Designer &
Communication Designer
6 years as in-house Senior Graphic Designer at Outlet Village Belaya Dacha, a premium outlet shopping destination by Hines Real Estate. Responsible for the full scope of visual communications – seasonal event campaigns, indoor and outdoor advertising, wayfinding signage, window displays, social media, brandbooks, and branded merchandise. Most of the work is under NDA – additional samples available upon request.
Seasonal event campaign · OOH · Visual merchandising
SEASONAL CAMPAIGN
Bye-Bye Summer – one of 50+ seasonal events I art directed during my time at the outlet village. A complete visual system spanning event identity, outdoor advertising, citylight mupies, and branded merchandise, rolled out across the destination.
Custom patches · Illustration · Levi's x Outlet Village Belaya Dacha
LEVI'S COLLAB
Custom embroidered patches designed for Levi's x Outlet Village Belaya Dacha collaboration. Visitors could get patches sewn onto any Levi's item for free at a branded Levi's truck on-site. Art direction & illustration – Anna Gromova.
Branded sticker pack
STICKER PACK
Branded sticker set for Happy Day campaign – coffee cups, phone cases, and printed sticker sheets distributed at the outlet village. Illustration and art direction – Anna Gromova.