ANNA GROMOVA
Senior Graphic Designer &
Communication Designer
Youtube adv
MOTION DESIGN
Led art direction and motion design for 20+ YouTube & TV ad campaigns for a fintech company across Romania, Poland, Bulgaria, and Spain. Developed the visual approach for animated video ads based on retail partner assets, adapting creatives for each local market while maintaining brand consistency across four countries. Oversaw the full post-production process from motion graphics and editing to final delivery.
Youtube adv
Youtube adv
Product tutorial video for Mokka's mobile app – a step-by-step animated walkthrough showing how to browse partner stores, make purchases, and manage pay-later installments. Motion design, screen recordings, UI animation, and full editing. Designed to onboard new users and drive app adoption across markets.
App tutorial · Motion design · UI animation · Mokka BNPL
Social media design
Social media design
BRAND GUIDE
Brand guidelines and SMM design system built in Figma – adopted company-wide across all 4 markets. Defined visual rules for social media, email campaigns, CRM, and push notifications. Ensured every touchpoint stayed on-brand regardless of market or channel.
Guidebook