ANNA GROMOVA
Senior Graphic Designer &
Communication Designer
Mokka is a fintech company offering Buy Now, Pay Later (BNPL) services across Romania, Poland, Bulgaria, and Spain. The platform lets shoppers split purchases from partner retail stores into interest-free installments – turning everyday checkout into a flexible, pay-later experience across four European markets.
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MOTION DESIGN
Led art direction and motion design for 20+ YouTube & TV ad campaigns for a fintech company across Romania, Poland, Bulgaria, and Spain. Developed the visual approach for animated video ads based on retail partner assets, adapting creatives for each local market while maintaining brand consistency across four countries. Oversaw the full post-production process from motion graphics and editing to final delivery.
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Product tutorial video for Mokka's mobile app – a step-by-step animated walkthrough showing how to browse partner stores, make purchases, and manage pay-later installments. Motion design, screen recordings, UI animation, and full editing. Designed to onboard new users and drive app adoption across markets.
App tutorial · Motion design · UI animation · Mokka BNPL
BRAND GUIDE
Brand guidelines and SMM design system built in Figma – adopted company-wide across all 4 markets. Defined visual rules for social media, email campaigns, CRM, and push notifications. Ensured every touchpoint stayed on-brand regardless of market or channel.
